Bulgaria's popular Black Sea resort of Sunny Beach has once again been crowned the cheapest summer holiday destination in Europe, according to new research carried out by Post Office Travel Money.
Famous for its clean sea water and golden Blue Flag awarded 8km stretch of beach, Sunny Beach has been attracting holidaymakers from the UK for over half a century as they seek a great value beach resort offering all the necessities for a memorable summer break.
In the Holiday Costs Barometer, which is released annually, the value for money resort of Sunny Beach beat 19 other locations that were surveyed when it came to essential holiday items such as a cup of coffee, bottle of lager, can of cola, glass of wine, 1.5-litre bottle of water from the supermarket, sunscreen, insect repellent, English newspaper, two-course fixed price lunch and a three-course evening meal for two with a bottle of wine.
The total for all of these holiday essentials in Sunny Beach came to £43.26 - with the coffee costing just 89p compared to £1.47 in second placed Marmaris.
Another destination popular with Balkan Holidays clients, the stunning Istria region in Croatia, also featured in the top ten cheapest resorts, with its total coming to £71.86.
Croatia has enjoyed a surge in popularity during recent years and this was proven once again as the beautiful city of Split also featured in the report coming in at number 13, costing £80.57 for the full shopping basket of items overtaking destinations such as Bodrum, Tuscany and Sliema.
With prices in Sunny Beach falling 16 per cent since last year, the strong pound will continue to work in holidaymakers' favour this summer to help their money go further.
Andrew Brown of Post Office Travel Money said: "The strength of sterling is great news for people planning holidays abroad. They can make sure their holiday cash stretches even further by doing their homework before booking to pick a destination where prices have fallen furthest.”
He continued by saying "Resort prices can make or break the holiday budget so choose a destination where healthy competition between restaurants and bars has resulted in cheaper meals and drinks."
You can book your value for money Bulgaria or Croatia summer holiday today by exploring our website or visiting your local travel agent.
Click here to see the full Post Office Holiday Costs Report.